AI search visibility
Travellers are now asking ChatGPT and Claude where to stay. Most independent hotels haven't been set up for AI search, so they appear far less often than chains. We audit the gap and fix it, no tech team required.
Why it matters now
The problem
Travellers are opening ChatGPT and Claude and asking where to stay. The AI returns 3 to 5 recommendations and the traveller books from that list. There are no ads, no maps, no fallbacks.
Most independent hotels haven't been optimised for how AI decides what to recommend, so they show up far less often than chains with bigger marketing teams. That gap is almost always fixable in under a month.
Getting set up for AI search is still early. That is the opportunity.
ChatGPT and Claude query, tested April 2026
Result repeated consistently across 20 query variations
Built for hotels specifically
Most purchases are quick and low-stakes. Choosing a hotel is the opposite. Travellers spend days researching, asking AI for recommendations by mood, occasion, neighbourhood and budget. The queries are long, personal and specific in a way that generic AI search tools are not built to capture.
We have spent months building a database of how travellers actually search for hotels on ChatGPT and Claude. Not just "boutique hotel London" but "cosy hotel for a solo trip", "romantic stay near the Natural History Museum", "independent hotel that feels like home." We know which query patterns lead to bookings, and which signals make a hotel appear in those answers.
Because hotel booking is high stakes, travellers ask AI multiple times across their research journey. Not just once. They ask "best boutique hotels in Notting Hill", then "what is the Lost Poet like", then "romantic hotel near Hyde Park". That means more opportunities to appear, and more reasons to be optimised across multiple query types.
Generic SEO agencies optimise for Google keywords. We optimise specifically for how travellers speak to AI when they are ready to book.
How it works
We handle everything. You just review the report and decide if you want us to implement.
We run your hotel against 20+ real queries across ChatGPT, Claude, and Perplexity. You get a full report showing exactly where you appear, where you don't, and why.
Free, no commitmentHomepage rewrite, schema markup, Google Business Profile update, and targeted directory submissions. We implement everything for a flat fee with no ongoing contract.
Flat fee, one-offWe re-run the same queries 6 weeks later and show you the before and after. If your visibility score hasn't improved, you pay nothing for the implementation.
Guaranteed resultsThe audit covers
Each one is scored and comes with a specific, actionable fix.
Can AI summarise your hotel in one sentence from your homepage?
Does your copy use the language travellers actually search for?
Is your site tagged so AI crawlers classify you as a hotel?
How many trusted sources mention you by name?
Do travellers searching by feeling, romantic, cosy, hidden gem, find you?
Further reading
Get started
We're working with a small group of independent hotels. Send us a quick email and we'll get your audit back within 48 hours.
Email us to get startedhello@tryvayoo.com